Fast-track your artist career growth in 3 months and save yourself years of trial and error.

Get more gigs, sign tracks to labels, expand industry contacts, receive expert guidance and join a supportive global artist community.

THE LvR MENTORING PROGRAM FOR ARTISTS

Offers personalised mentorship designed to guide up-and-coming talents on navigating the electronic music industry successfully

It’s crafted for:

ELECTRONIC MUSIC
DJs AND PRODUCERS

BEGINNERS AND
ADVANCED

Selection made by application process

Take your artist career to the next level, increasing your chances of making a living from ELECTRONIC MUSIC

Greater Visibility

More Gigs

Tracks Released

Boosted Confidence

And A Deeper Understanding Of How The Industry Works

Achieve powerful results just like our previous mentees!

A PROVEN STEP-BY-STEP METHOD THAT WILL BRING RESULTS AND PROVIDE YOU WITH TOOLS TO BECOME A PROFESSIONAL ARTIST

Discover the LvR Mentoring Program for Artists and access insider knowledge that can’t be found anywhere else in the industry

Session 1

The Electronic Music Industry

To build a successful and enduring career, you need to establish a solid foundation.   In this class, you will gain comprehensive insights into the workings of the electronic music industry and learn how to navigate it successfully.   You will delve deep into the various business aspects that significantly impact your career growth, equipping you with the necessary tools to make informed decisions and elevate your profile to the next level.   Additionally, you will explore the team dynamics behind a successful artist, learning how to embody the roles of each team member and apply these strategies to your own career.  

Session 2

Q&A

Guidance provides you with a career overview to help you connect dots and move forward.

Session 3

Social Media & Branding

An artist’s brand is a key factor in standing out from the crowd.   In this class, you’ll learn to perceive yourself as a brand and develop your own unique identity.   Undoubtedly, social media plays a significant role in na artist’s career success. You’ll also gain insights into using it comfortably to increase your visibility, attract more fans, expand your audience reach, and create content with intention.  

Session 4

Q&A

Guidance on all aspects of branding and social media while we review your Instagram profile, sharing insights and ideas for improvement.  

Session 5

The Artist Role

It seems obvious the role of an artist, but do you really know what the industry expects from you and how to look professional in order to get the promoters, fans, agents and managers attention?   Learn all the key steps towards a successful artist career, the dos and don’ts for an artist, how to deal with frustration and rejection, mental health, and some cool insights on music production and creating your musical identity. 

Session 6

Q&A

Guidance on press pack creation and individual press pack reviews.

Session 7

Agent

Having an agent is the dream of all artists, and we understand why. An agent serves as the salesperson who believes in your work, pushes you forward, and secures as many shows as possible.   However, there are essential actions you need to take before you are ready to have an agent.  In the meantime, you can acquire the knowledge and tools necessary to “wear the agent’s hat”, and secure gigs on your own – it’s possible!  

Session 8

Q&A

Receive guidance on EPK creation. We will review it, helping you to create an unique and professional EPK that represents you the artist and brings the best results when trying to get shows.

Session 9

Promoter 

Understanding and connecting with promoters is essential for securing gigs. Gain valuable insights into catching a promoter’s attention and learn what promoters expect from artists when considering them for lineups.   Having this business perspective on promoters, together with your music and artist vision, will lead you in the right direction to have a busy gig calendar.

Session 10

Q&A

Guidance on the best way to approach promoters according to your needs and artistic background. 

Session 11

Labels & Releases

Defining a good strategy for releasing your music is essential for success in this industry. Whether you have your own label, release with a label, or self-release, choosing the best destiny for your tracks has a significant impact on the results you achieve with your music.   In this class, we will cover everything you need to know and consider in order to make the right decisions.

Session 12

Last Q&A

In this final session, you’ll have all the tools, knowledge, and action plan to move forward confidently in your career.   You will share your next steps and receive our final insights to advance your artist journey.  

Accelerator Tasks

All sessions include intentionally crafted activities designed by us to accelerate your artist career 

EXPAND YOUR NETWORK RECEIVE GUIDANCE AND FEEDBACK FROM INDUSTRY EXPERTS

Check out the SPECIAL GUESTS featured in the LvR Mentoring Program for Artists

* Guests are confirmed based on their availability *

Brendan Long

Agent @ WME | Roster: Amelie Lens, Vintage Culture, Richie Hawtin, Eric Prydz, Adam Beyer, Kolsch, Michael Bibi, Maya Jane Coles, Sama’ Abdulhadi and more.

Dominik Ceylan

CEO and Agent @ T S Agency | Roster: Sama’ Abdulhadi, Amê, Jimi Jules, Dixon and more.

Charlotte Spillerova

Label Manager @ Drumcode

Diogo O’Band

Founder of NOMMAD Media. Specialist in marketing and paid ads for Electronic Music DJs

Emma Hoser

Agent @ Liaison | Roster: Adam Beyer, Nicole Moudaber, Patrick Topping, Avision, Cirez D and more.

Jade Matthew

Therapist, Hypnotherapist, and Personal Development & Behaviour Change Coach specializing in Creatives.

LOÏC LE JOLIFF

Promoter at Brunch Electronik, OFFSónar and Hivernacle

Mark Lawrence

Publisher @ Sentric

Nick Garcia

Label Manager, A&R @ Factory 93 Records

Tom Leek

Marketing Director @ NYX Agency

Victor de la Serna

Music Director @ Elrow and Monegros

Marcus O’Sullivan

Owner & Co-Founder at Circulate Online and Spike Management 

Victor Ruiz

DJ & Producer

Victor Ruiz: 
DJ & Producer  

SPECIAL BONUSES

To boost your results

BONUS 1

Feedback on Track with Victor Ruiz

Achieving a distinctive sound signature is crucial.  Victor Ruiz knows how to do it and will provide honest feedback on your track individually, offering valuable insights for improvement at all levels.

Available to all mentees

BONUS 2

1 free release campaign with ECHO Agency

The mentee with the best feedback from Victor Ruiz wins a release campaign with Echo Agency, a renowned marketing agency specialising in representing artists, record labels, and events. This opportunity can amplify your presence in electronic music and impact the market.

One mentee will be selected by Victor Ruiz

BONUS 3

Possibility to release on Volta Records

You will have direct access to Victor Ruiz’s email to submit tracks to his record label VOLTA, which is currently ranked in the Top 3 in Beatport sales.

Available to all mentees

BONUS 4

Professional logo + EPK

Having professional content can make all the difference in the results you achieve. Get a free logo and EPK (Electronic Press Kit) designed by Pedro from Talaguim. Talaguim is a company specialising in branding design and digital experiences.   They have collaborated with renowned artists such as ANNA, Victor Ruiz, Sama’ Abdulhabi, Wehbba, and Alex Stein.

Draw between the most engaged mentees of the program

BONUS 5

1 free post + lower rate deal with Jukebox PR x Tribes

The mentee who shows the most improvement on social media will receive a free post with Tribes, a company that manages Influencer Instagram pages such as Techno & Chill, Techno Blazer, Techno Hub, and Sound of Techno. Additionally, all mentees will have access to a discounted rate on these pages.

The mentee who shows the most improvement on social media throughout the program will be chosen

BONUS 6

Becoming an Ads Expert with Diogo O’Band

Gain access to an extra live class where you will learn how to create outstanding performance ads to increase your reach, grow your audience, gain lots of stream plays, and promote your release properly.   You will also receive a recorded guide on how to set up your Facebook Business Manager to create ads from scratch.   As a specialist in marketing for Electronic Music DJs, Diogo has helped clients perform at the world’s largest music festivals such as Rock In Rio and Tomorrowland Brasil, and achieve over 60 million plays in total.

Available to all mentees

BONUS 7

Publishing Session

A session is dedicated to showing you how to generate revenue from your tracks and gain more control over your career.

Available to all mentees

BONUS 8

Mental Health Session

In this engaging session, you’ll discover strategies for effectively managing stress and coping with the pressures of the industry. By doing so, you’ll prevent mental burnout and stay resilient, ensuring you don’t give up on your dreams.

Available to all mentees

BONUS 9

1-hour one-on-one session with Leticia

Through a draw, one mentee will be the winner to receive personalised career guidance from Leticia. This session will provide an in-depth discussion on your goals, challenges, and future achievements, tailored specifically to your needs.

Selection by draw

*For those who did not apply within the first 2 hours

BONUS 10

20 Days content calendar ideas

Get inspiration with creative content ideas for your social media posts, making posting effortless even when you have no gigs or are unsure what to share.

Available to all mentees

BONUS 11

21 Days release plan

Access a step-by-step professional release plan to ensure a successful promo campaign for your track, enhancing your visibility and reach.

Available to all mentees

BONUS 12

Email templates promoters, agents and labels

Gain professional templates designed to optimise your communication strategies, ensuring the right approach and increasing the likelihood of receiving responses and achieving results.

Available to all mentees

BONUS 13

Exclusive Whatsapp Group with direct access to Leticia van Riel

You will have quick access to both mentors and can receive feedback from them and other participants throughout the mentoring period. Additionally, you will have the opportunity to seize opportunities and network in a highly interactive way with fellow mentees.

Available to all mentees

BECOME A SUCCESSFUL ARTIST WITH THE MOST COMPLETE AND EXCLUSIVE EXPERIENCE FOR A SELECTED GROUP OF TALENTED ARTISTS

APPLICATIONS OPEN FOR A SHORT PERIOD OF TIME!

TAKE YOUR CAREER TO THE NEXT LEVEL 

Your investment to be part of the selected group,  to be guided by expert managers and industry insiders 

€1.889

€1.889

(-300€ OFF)

or 5 instalments of €377.80

+ VAT if applicable

Limited Availability: only 25 spots available.

Some spots have already been taken, and the remaining ones can be filled at any moment.

The sooner you act, the greater your chances of participating in the Mentoring Program.

Questions about the Mentoring program?

Talk to our support team before all the spots are filled.

DISCOVER HOW TO NAVIGATE THROUGH THE ELECTRONIC MUSIC INDUSTRY AND SUCCEED IN YOUR ARTIST CAREER

Record labels I work with:

Drumcode

Terminal M

Suara Music

Afterlife

Factory 93

Kompakt

Armada

Volta

Exhale

Noir

EVENTS WE WORK WITH

Meet the manager of successful artists!

Leticia van Riel is the owner of LvR Management, where she currently manages the careers of the artists ANNA, Sama’ Abdulhadi, Nur Jaber and Victor Ruiz. With almost 20 years of experience in the industry, she has also worked with Richie Hawtin, Mark Knight, Bart Skills, UMEK, Wehbba, Snap, Rebekah Brown to name a few. Leticia has created the LvR Mentoring Program for Artists where she applies her extensive industry knowledge and expertise. She mentors and guides upcoming DJs on how to get their music signed to labels, increase their visibility, reach out to promoters, get gigs, network and everything an artist needs to know to go from bedroom DJ to main stage headliner.

FAQ

Frequently Asked Questions

Who is the LvR Mentoring Program for Artists for?

This program was designed for both beginner and advanced DJs and music producers. If you're looking for guidance to accelerate your career, this program is for you!

For beginners, it will provide you with the necessary know-how to enter the industry with more clarity and confidence. You'll gain knowledge that even artists who have been in the industry for years may lack, and you"ll be able to solidify your career more effectively and quickly. For advanced artists who have been in the industry for years, the Mentoring Program will clarify areas for improvement, identify flaws and help you break free from career stagnation. You'll master applicable knowledge to transform your career and establish yourself as a DJ or producer in the industry.

How does the LvR Mentoring Program for Artists work?

The Mentoring Program is an exclusive 3-month program designed for artists who want to save years of trial and error and take their careers to the next level with the guidance of industry experts. During the program, you'll have access to live sessions with special guests, which will take place every two weeks. The sessions will be recorded and accessible for a total of 6 months. In addition, you'll have biweekly group Q&A sessions to address your questions, receive individual guidance and further advance your career.

When does the Mentoring Program start and how long does it last?

The Mentoring Program starts in March and lasts 3 months. After the mentoring is over, you’ll have more than 3 months to record meetings.

How can I enroll in the Mentoring Program?

The first step in the application process for the Mentoring Program is to submit your application. Since the spots in the program are limited, we will evaluate each response and provide feedback to determine if this is the right time for you to join the group. If you are ready to join the Mentoring Program, our team will contact you to send the registration link. You will then have a few hours to complete the payment and secure your spot. Please note that your spot will only be guaranteed after payment confirmation. The sooner you take action, the higher your chances of participating in the Mentoring Program.

What is the access period for the Mentoring Program content?

The estimated duration of the Mentoring Program is 3 months, and you will have full access to the session recordings for 6 months.

What is the format of the Mentoring Program?

The Mentoring Program will be fully online, and the sessions will be live. All sessions will be recorded and you will have access to them for 6 months.

How do I access the content?

Once your registration is confirmed, you will receive access details for our exclusive platform (where session recordings will be available) at the email address you provided during registration.

How can I get assistance if I have questions?

Any questions you have during the Mentoring Program can be addressed during the Q&A sessions. If you have questions regarding your registration for the Mentoring Program, you can contact our customer support team via WhatsApp. Above on this page, you'll find a button that directs you to easily get in touch with someone from our team.

Can I participate in the Mentoring Program using my mobile phone?

Absolutely! You can participate in the live sessions using any device with internet access, whether it's a mobile phone, tablet or computer.

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