Get more gigs, sign tracks to labels, expand industry contacts, receive expert guidance and join a supportive global artist community.
Offers personalised mentorship designed to guide up-and-coming talents on navigating the electronic music industry successfully
ELECTRONIC MUSIC
DJs AND PRODUCERS
BEGINNERS AND
ADVANCED
Selection made by application process
Discover the LvR Mentoring Program for Artists and access insider knowledge that can’t be found anywhere else in the industry
The Electronic Music Industry
To build a successful and enduring career, you need to establish a solid foundation. In this class, you will gain comprehensive insights into the workings of the electronic music industry and learn how to navigate it successfully. You will delve deep into the various business aspects that significantly impact your career growth, equipping you with the necessary tools to make informed decisions and elevate your profile to the next level. Additionally, you will explore the team dynamics behind a successful artist, learning how to embody the roles of each team member and apply these strategies to your own career.
Q&A
Guidance provides you with a career overview to help you connect dots and move forward.
Social Media & Branding
An artist’s brand is a key factor in standing out from the crowd. In this class, you’ll learn to perceive yourself as a brand and develop your own unique identity. Undoubtedly, social media plays a significant role in na artist’s career success. You’ll also gain insights into using it comfortably to increase your visibility, attract more fans, expand your audience reach, and create content with intention.
Q&A
Guidance on all aspects of branding and social media while we review your Instagram profile, sharing insights and ideas for improvement.
The Artist Role
It seems obvious the role of an artist, but do you really know what the industry expects from you and how to look professional in order to get the promoters, fans, agents and managers attention? Learn all the key steps towards a successful artist career, the dos and don’ts for an artist, how to deal with frustration and rejection, mental health, and some cool insights on music production and creating your musical identity.
Q&A
Guidance on press pack creation and individual press pack reviews.
Agent
Having an agent is the dream of all artists, and we understand why. An agent serves as the salesperson who believes in your work, pushes you forward, and secures as many shows as possible. However, there are essential actions you need to take before you are ready to have an agent. In the meantime, you can acquire the knowledge and tools necessary to “wear the agent’s hat”, and secure gigs on your own – it’s possible!
Q&A
Receive guidance on EPK creation. We will review it, helping you to create an unique and professional EPK that represents you the artist and brings the best results when trying to get shows.
Promoter
Understanding and connecting with promoters is essential for securing gigs. Gain valuable insights into catching a promoter’s attention and learn what promoters expect from artists when considering them for lineups. Having this business perspective on promoters, together with your music and artist vision, will lead you in the right direction to have a busy gig calendar.
Q&A
Guidance on the best way to approach promoters according to your needs and artistic background.
Labels & Releases
Defining a good strategy for releasing your music is essential for success in this industry. Whether you have your own label, release with a label, or self-release, choosing the best destiny for your tracks has a significant impact on the results you achieve with your music. In this class, we will cover everything you need to know and consider in order to make the right decisions.
Last Q&A
In this final session, you’ll have all the tools, knowledge, and action plan to move forward confidently in your career. You will share your next steps and receive our final insights to advance your artist journey.
All sessions include intentionally crafted activities designed by us to accelerate your artist career
* Guests are confirmed based on their availability *
Brendan Long
Agent @ WME | Roster: Amelie Lens, Vintage Culture, Richie Hawtin, Eric Prydz, Adam Beyer, Kolsch, Michael Bibi, Maya Jane Coles, Sama’ Abdulhadi and more.
CEO and Agent @ T S Agency | Roster: Sama’ Abdulhadi, Amê, Jimi Jules, Dixon and more.
Label Manager @ Drumcode
Founder of NOMMAD Media. Specialist in marketing and paid ads for Electronic Music DJs
Agent @ Liaison | Roster: Adam Beyer, Nicole Moudaber, Patrick Topping, Avision, Cirez D and more.
Therapist, Hypnotherapist, and Personal Development & Behaviour Change Coach specializing in Creatives.
Promoter at Brunch Electronik, OFFSónar and Hivernacle
Publisher @ Sentric
Label Manager, A&R @ Factory 93 Records
Marketing Director @ NYX Agency
Music Director @ Elrow and Monegros
Owner & Co-Founder at Circulate Online and Spike Management
DJ & Producer
Victor Ruiz:
DJ & Producer
Feedback on Track with Victor Ruiz
Achieving a distinctive sound signature is crucial. Victor Ruiz knows how to do it and will provide honest feedback on your track individually, offering valuable insights for improvement at all levels.
Available to all mentees
1 free release campaign with ECHO Agency
The mentee with the best feedback from Victor Ruiz wins a release campaign with Echo Agency, a renowned marketing agency specialising in representing artists, record labels, and events. This opportunity can amplify your presence in electronic music and impact the market.
One mentee will be selected by Victor Ruiz
Possibility to release on Volta Records
You will have direct access to Victor Ruiz’s email to submit tracks to his record label VOLTA, which is currently ranked in the Top 3 in Beatport sales.
Available to all mentees
Professional logo + EPK
Having professional content can make all the difference in the results you achieve. Get a free logo and EPK (Electronic Press Kit) designed by Pedro from Talaguim. Talaguim is a company specialising in branding design and digital experiences. They have collaborated with renowned artists such as ANNA, Victor Ruiz, Sama’ Abdulhabi, Wehbba, and Alex Stein.
Draw between the most engaged mentees of the program
1 free post + lower rate deal with Jukebox PR x Tribes
The mentee who shows the most improvement on social media will receive a free post with Tribes, a company that manages Influencer Instagram pages such as Techno & Chill, Techno Blazer, Techno Hub, and Sound of Techno. Additionally, all mentees will have access to a discounted rate on these pages.
The mentee who shows the most improvement on social media throughout the program will be chosen
Becoming an Ads Expert with Diogo O’Band
Gain access to an extra live class where you will learn how to create outstanding performance ads to increase your reach, grow your audience, gain lots of stream plays, and promote your release properly. You will also receive a recorded guide on how to set up your Facebook Business Manager to create ads from scratch. As a specialist in marketing for Electronic Music DJs, Diogo has helped clients perform at the world’s largest music festivals such as Rock In Rio and Tomorrowland Brasil, and achieve over 60 million plays in total.
Available to all mentees
Publishing Session
A session is dedicated to showing you how to generate revenue from your tracks and gain more control over your career.
Available to all mentees
Mental Health Session
In this engaging session, you’ll discover strategies for effectively managing stress and coping with the pressures of the industry. By doing so, you’ll prevent mental burnout and stay resilient, ensuring you don’t give up on your dreams.
Available to all mentees
1-hour one-on-one session with Leticia
Through a draw, one mentee will be the winner to receive personalised career guidance from Leticia. This session will provide an in-depth discussion on your goals, challenges, and future achievements, tailored specifically to your needs.
Selection by draw
*For those who did not apply within the first 2 hours
20 Days content calendar ideas
Get inspiration with creative content ideas for your social media posts, making posting effortless even when you have no gigs or are unsure what to share.
Available to all mentees
21 Days release plan
Access a step-by-step professional release plan to ensure a successful promo campaign for your track, enhancing your visibility and reach.
Available to all mentees
Email templates promoters, agents and labels
Gain professional templates designed to optimise your communication strategies, ensuring the right approach and increasing the likelihood of receiving responses and achieving results.
Available to all mentees
Exclusive Whatsapp Group with direct access to Leticia van Riel
You will have quick access to both mentors and can receive feedback from them and other participants throughout the mentoring period. Additionally, you will have the opportunity to seize opportunities and network in a highly interactive way with fellow mentees.
Available to all mentees
TAKE YOUR CAREER TO THE NEXT LEVEL
Your investment to be part of the selected group, to be guided by expert managers and industry insiders
Limited Availability: only 25 spots available.
Some spots have already been taken, and the remaining ones can be filled at any moment.
The sooner you act, the greater your chances of participating in the Mentoring Program.
Questions about the Mentoring program?
Talk to our support team before all the spots are filled.
Drumcode
Terminal M
Suara Music
Afterlife
Factory 93
Kompakt
Armada
Volta
Exhale
Noir
Leticia van Riel is the owner of LvR Management, where she currently manages the careers of the artists ANNA, Sama’ Abdulhadi, Nur Jaber and Victor Ruiz. With almost 20 years of experience in the industry, she has also worked with Richie Hawtin, Mark Knight, Bart Skills, UMEK, Wehbba, Snap, Rebekah Brown to name a few. Leticia has created the LvR Mentoring Program for Artists where she applies her extensive industry knowledge and expertise. She mentors and guides upcoming DJs on how to get their music signed to labels, increase their visibility, reach out to promoters, get gigs, network and everything an artist needs to know to go from bedroom DJ to main stage headliner.
Frequently Asked Questions
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